Lets Chat

Paid Advertising

PPC | Paid Social | OOH

Are your Paid Advertising efforts working for you?

With businesses earning an average of $2 for every $1 spent on Google Ads. It’s no longer just about launching ads; success comes from creating highly targeted campaigns, leveraging advanced tools, and staying agile with evolving bidding strategies. A strong PPC strategy delivers immediate traffic, measurable results, and scalable growth. I specialize in all aspects of PPC:

  • Campaign setup and management
  • Keyword research and targeting
  • Retargeting
  • Ad creative and testing
  • Conversion rate optimization (CRO)
  • Data Integrations

With expertise in platforms like Google Ads and advanced tools like automated bidding systems, I can help you maximize ad spend, reach the right audience, and achieve your business goals.

Latest news & Helpful Content

Explore my blog for the latest insights, tips, and strategies to help you stay ahead in the ever-evolving world of digital marketing and PPC.

How can I help you with Paid Advertising?

Campaign Strategy & Setup

I craft tailored advertising strategies across platforms like Google Ads, Microsoft Ads, Facebook, LinkedIn, and Instagram, ensuring precise audience targeting, optimized budget allocation, and well-structured campaigns for maximum ROI.

Ad Creation & Optimization

I create eye-catching ad copy and visuals designed to drive clicks and conversions on platforms such as Google, Meta, and LinkedIn. Through continuous testing and data analysis, I fine-tune campaigns to improve performance and engagement.

Audience Targeting & Retargeting

I leverage advanced targeting tools on platforms to ensure your ads reach the right audience. Using retargeting strategies, I re-engage users across search, social, and display networks to maximize your conversions.

Performance Monitoring & Reporting

I monitor campaign metrics—CTR, CPC, ROAS, and more—on all platforms, providing detailed reports and actionable insights. With regular performance reviews, I ensure your ads stay optimized and aligned with your business goals.

Implementation

Crafting a successful PPC strategy isn’t just about running ads—it’s about creating campaigns that deliver real results. From laser-focused keyword targeting to data-driven optimizations, every step is designed to maximize your ROI while minimizing wasted spend. 
 
Whether you’re looking to drive immediate traffic, improve conversions, or scale your efforts, this framework lays out a clear path to PPC success. Let’s break down the process to ensure every dollar you invest works harder and smarter for your business.

Step 1: Audit and Analyze

  • Conduct a detailed account audit to identify gaps in performance and opportunities for optimization.
  • Analyze campaign data to uncover trends, audience behaviors, and cost-saving opportunities.
  • Review competitor ads and strategies to stay ahead of the competition.
  • Review competitor strategies to uncover industry benchmarks and growth opportunities.

Step 2: Develop a Campaign Strategy

  • Define clear goals (e.g., increase conversions, improve CTR, lower CPA).
  • Perform in-depth keyword research to focus on high-intent terms that drive ROI.
  • Create a campaign structure tailored to your audience, budget, and platforms.

Step 3: Create and Optimize Ads

  • Write compelling ad copy designed to engage and convert.
  • Test multiple ad variations to identify top performers.
  • Optimize landing pages to align with ad messaging and improve conversion rates.

Step 4: Monitor and Adjust

  • Continuously track performance metrics like CTR, CPC, and ROAS.
  • Use A/B testing and data insights to refine campaigns.
  • Implement automated rules and bidding strategies for efficiency and scalability.

Step 5: Expand and Scale

  • Identify new opportunities for growth through audience segmentation and remarketing.
  • Expand campaigns to additional platforms like Microsoft Ads and LinkedIn Ads.
  • Leverage advanced targeting features like custom audiences and dynamic ads.